Here are some notes from a handout I recently created when I was an expert speaker for Business Link on it’s Secrets of Online Marketing seminar tour across the South-East, I hope you find them useful:
What - is Social Media?
It is web based and mobile technologies that create an interactive dialogue and use ‘User generated [...]
Great marketing need not cost the earth, in fact there are lots of things you can do for free, they just require time, effort and organisation:
Send out regular press releases to your local newspaper, or to a media that is right for your target audience
Collect together some testimonials/case studies and display them on your website [...]
Have you noticed how often you’ve chosen a supplier based on the fact that you like the owner or salesman? The bottom line is that from the smallest transactions through to the largest, people buy from people.
I see this all the time with my clients when they are looking to hire someone, we will have [...]
There are many definitions of marketing. The Chartered Institute of Marketing says it’s “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” But I decided to create my very own definition:
“Marketing is about identifying, informing and motivating your target audience/s to take action…whether that’s to buy your products/services, donate funds or change [...]