What is the secret to great marketing?

There are many definitions of marketing. The Chartered Institute of Marketing says it’s “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” But I decided to create my very own definition:

“Marketing is about identifying, informing and motivating your target audience/s to take action…whether that’s to buy your products/services, donate funds or change their point of view or way of doing things.” Natalie Page

And the secret to great marketing? Well that’s simple, its:

“Testing and carrying out a variety or ‘mix’ of planned activities to a high standard, on a consistent basis, so as to maximise budget and return on investment”  Natalie Page

To be able to do this you need to have a marketing strategy in place so that you know at all times what you’re doing, why and when. It means that you are consistent in your communication and standards are kept high at all times. Failure to plan means doing activities at the last minute, which will inevitably mean that they will be implemented poorly and you may miss out on some great opportunities. Also, for marketing to be effective, you must organise a number of activities which all work together in order to have the biggest impact, this is not possible if you do things on an ad hoc basis.

By working with a Marketing Consultant, such as myself, you will actually save time, effort and money, and your campaigns will be more successful. However, if you are tight on budget, there is some excellent information available for free on the internet and in blogs such as this, or go along to a networking event and talk to other people like yourself, it’s amazing the ideas and knowledge you can acquire.

I will be regularly posting tips and techniques to this blog that you may find of interest, so watch this space or sign up to my newsletter ‘In the Know’ (click here) so you don’t miss out.

By Natalie Page
Marketing Consultant & Expert Speaker