Have you noticed how often you’ve chosen a supplier based on the fact that you like the owner or salesman? The bottom line is that from the smallest transactions through to the largest, people buy from people.
I see this all the time with my clients when they are looking to hire someone, we will have two people quote for a job and if they are both equally qualified or provide the same product or service, the client ends up choosing the ‘person’ they like the most, even though their price may be higher. Also, I’ve often spoken to customers about why they chose to work with me over other Marketing Consultants and they say it was not only my experience, but moreover my passion and sheer enthusiasm for what I do that they found both infectious and motivating.
Therefore, being ‘likable’ is important to growing your business; it allows others to connect with you. Here are some things you can do to help you to be more likable and create rapport:
So start working on increasing your likability factor and you will connect with more people and increase your bottom line as a result.
By Natalie Page
Marketing Consultant & Expert Speaker
If you would like any assistance with your marketing, please don’t hesitate to contact us here today at Page Marketing in Brighton, East Sussex on 01273 677939 or 07900 153503 or email: [email protected]