Here are some notes from a handout I recently created when I was an expert speaker for Business Link on it’s Secrets of Online Marketing seminar tour across the South-East, I hope you find them useful:
What – is Social Media?
It is web based and mobile technologies that create an interactive dialogue and use ‘User generated content.’ It’s all about being ‘social’ which means discussion, sharing, and the imparting of information between organisations, communities and individuals.
Who – are the companies involved?
As a small or medium sized business the main social networks you need to consider are:
Also, having your own blog can prove indispensible, this can be integrated into your website or you can use a low cost platform, such as, WordPress.
Where – what is right for you?
By using conversations and by being ‘social’ you can:
But most importantly, why do you want to do it? What are your needs and objectives?
When – do you do it?
Set aside regular time in your diary, how much/little is down to you, there is no right or wrong …Think about how important is Social Media to your business, how much time you have and do you need to delegate it to someone else?
The 3 How’s
How – do you know what to say?
Think about what do you want to talk about or promote and then set a brief plan for yourself. You may set aside an hour a week, so plan for the next month what you will talk about/ask for/do on those days. For example, you may have four things you want to highlight and you can discuss one of them in each of the weeks:
How – to get started
Try You Tube tutorials, buy a book or go on a course, source professional help, look among your own team to see if someone has a natural interest and knowledge you can use.
Then, once you have your accounts up and running you can:
How – do you know it’s working?
Remember, Social Media is more about building long term relationships and raising your brand awareness combined with your website, advertising, networking – it’s a culmunitive effect! Use Google Alerts or Tweet Beep to keep an eye on what’s being said, these are free monitoring tools.
Good luck, I hope you get great results!
By Natalie Page
Marketing Consultant & Expert Speaker
If you would like any assistance with your marketing, please don’t hesitate to contact us here today at Page Marketing in Brighton, East Sussex on 01273 677939 or 07900 153503 or email: firstname.lastname@example.org